![]() ![]() "With Mega Bites, we're giving adult consumers - many of whom grew up eating Goldfish - a new way to experience their beloved snack." "Nostalgia has and continues to be huge with snacking and providing a sense of comfort, especially the past two years," Janda Lukin, Chief Marketing Officer at Campbell Snacks, told CNN Business. Campbell hopes Mega Bites will help inject even more growth into the powerful Goldfish brand by broadening its appeal. In the third quarter of this year, Goldfish sales continued to grow - even as other Campbell products declined. ![]() ![]() The demand for nostalgic products helped boost sales of these types of products, and Goldfish was no exception.Ĭampbell Soup, which owns Pepperidge Farm, said that in 2020 sales of snacks jumped 5%, thanks in part to Goldfish. bag.ĭuring the pandemic, stressed out and home-bound consumers turned to snacks and comfort foods. The Mega Bites crackers, which are larger than traditional Goldfish, are available for purchase now for a suggested retail price of $2.69 per 5.9 oz. Mega Bites come in two flavours: Sharp Cheddar and Cheddar Jalapeno. Pepperidge Farm, which makes the crackers, is rolling out a new line of snacks called Goldfish Mega Bites, which is designed to appeal to adults. ![]()
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